When I saw the news that Micron was killing off the Crucial consumer brand, my first thought was a punch to the gut. Crucial wasn’t just another company; it was the reliable backbone for so many of us who build our own PCs—the go-to for affordable, quality SSDs and RAM. It felt like a loyal friend walking away.
The golden era where tech companies chased our dollar with ever-faster phones and cheaper SSDs is officially over. The spotlight is now fixed on the data center.
Crucial’s quiet exit is the first bell tolling for consumer-first technology. It makes you wonder: as the industry funnels everything into AI, will our everyday gadgets just become slower, less innovative, and more expensive? It’s a sobering thought.
